I create a web banner that would appeal to a wide target audience. The target market is for adults ranging from 25-45 years old (older Gen Y and Gen X). I wanted to convey a classic ornamental look but at the same time have it come across as modern. To do this I created a Victorian inspired print in repetition with a two tone blue that has a young and fresh feel to it. I also placed two images to represent what this store sells which is gemstones and handmade jewelry.