I re-branded Blockbuster and I used Century Gothic for my typeface. This typeface was chosen because it is geometric, great for signage, simple yet bold, modern and would remain timeless. A play button symbol was inserted in the center of the “O” in Blockbuster to inform that this company is online, on demand and on the go. The blue was chosen to signify that they are a reliable, responsible, trustworthy company and they have been around for a long time. Orange represents affordability, full of energy, and excitement to the consumer.